Have you ever walked into a room and immediately felt a certain vibe? Our environments have a remarkable ability to prime us for what we’re about to experience. And visual cues play an especially important role. Subscribe for more tips, tools & inspo! What we see in our surroundings has a drastic impact on what ...

Reporting on the intangible moments that added to an event’s magic can feel daunting. What’s the best way to showcase impact to stakeholders who missed the electric buzz, participant excitement and quality connections? Enter ROI and ROE — your dynamic duo for capturing event milestones that impress your C-suite beyond spreadsheets and attendee counts.  Together, ...

Internet service is the thread that weaves together various event elements to help deliver a seamless experience, ensure attendee satisfaction, and manage costs. This is why it’s important to hire a partner to provide dedicated event internet services. Just like insurance protects you from loss in the case of a mishap, a dedicated internet services ...

How to enhance learning, memory and mood with the cross-connection of senses   Marcel Proust’s masterpiece Remembrance of Things Past begins with the narrator enjoying the taste, touch and smell of a cookie dipped in tea. That simple multisensory experience transports him back in time to his childhood, kicking off an epic multi-volume adventure.  Similarly, ...

From sound effects to targeted audio, learn how to amplify participant experiences Sounds provoke powerful emotions. The sound effects in a movie make us lean forward with anticipation or jump in surprise. A song on the radio has the power to transport us to another time and place instantly. Conversely, when you can’t hear what’s ...

When it’s time to select your venue, a site visit is one of the most critical steps. Not only do you get to physically step in your space and imagine your event coming to life, it’s a chance to ask the most important questions with your potential venue team. Unfortunately, so many of us are ...

Even the smallest event can involve surprising complexity: innovative technology, remote participants, not to mention on-site changes. And with each vendor or production partner, that level of complexity becomes amplified by the need to manage additional people and processes, expectations and production schedules. That’s why – especially if you have limited time and resources – ...

How to leverage color psychology to Unlock the Unforgettable Colors play a vital role in helping us navigate the world around us. Certain hues can influence how we feel, behave and even respond in various settings, giving them an intriguing role in human psychology and fueling our long-held fascination with them. This year, Pantone, the ...

You’ve heard the term ‘immersive experiences.’ But what does that mean? Let’s go beyond the buzzword to look at how you can use cutting-edge and traditional audiovisual (AV) technology to leverage this trend.  What is an immersive experience? An immersive experience is one that engages one or more senses. It encourages people exposed to the experience to become active participants ...